Energizing the Night: Red Bull Elektropedia
EVENT CONTENT
2D
Background
Red Bull Elektropedia isn’t just another event; it’s a celebration of music, energy, and art, attracting audiences from all over Belgium. Each year, Red Bull challenges us to innovate and elevate their visual identity, ensuring the event stays fresh, exciting, and ahead of the curve. With Flagey Brussels as the backdrop, we embarked on yet another thrilling journey.
the challange
Creating premium content for one of Belgium’s most iconic events meant delivering something new while preserving the electrifying spirit that audiences have come to expect. From aligning with an evolving stage design to syncing visuals with the music and lights, precision and creativity were essential.
We teamed up with Pieter de Kegel to pitch and refine a bold new visual identity, earning Red Bull’s trust with a dynamic concept. Our high-impact visuals seamlessly blended with the event’s stage, lighting, and music, amplifying its energy. Working closely with light designers, stage designers, and show directors, we ensured flawless execution. Set against the iconic backdrop of Flagey Brussels, the experience became even more immersive and unforgettable.
Special thanks
A big thank you to Red Bull for their trust in Whojo year after year, and to Pieter de Kegel and all the event professionals who helped bring this exhilarating vision to life. Together, we continue to energize the night and leave audiences in awe.
Quick facts
Annual event collaboration, now in its 9th edition.
Bold visuals and immersive experiences tailored for the iconic Flagey Brussels.
Co-creation with Ghent-based art director Pieter de Kegel and top-tier event professionals.
Project details
For the 9th consecutive year, Whojo joined forces with Red Bull Elektropedia to craft a dazzling visual identity for their iconic event. Through bold animations, seamless collaboration, and a shared passion for pushing creative limits, we delivered an unforgettable night in Brussels.
From innovative startups to established multinationals,
we love making new friends.
At Whojo, we consider our clients as essential team members for each creative journey.
They not only represent our projects, but are narratives in crafting compelling motion design, long-standing relationships that we cherish.