Visioneering a bright tomorrow with Barco
EXHIBITOR BOOTHS
2D
3D
Background
When Barco took center stage at ISE Barcelona, the task was clear: transform their exhibition stand into a beacon of creativity and innovation. As a global leader in AV technology, Barco needed a partner to match their ambition and enhance their ultra-high-resolution screens, LED walls, and projectors. Naturally, Whojo stepped in to craft a visual symphony.
We crafted a visual journey through Barco’s past, present, and future, bringing its story to life in a 360° immersive room where attendees were fully enveloped in visuals and narratives. Collaborating with a local choreographer, we fused physical movement with Barco’s timeline, using motion capture to transform dance into 3D light streaks—symbolizing its evolution. Every pixel burst with vibrant color, showcasing the brilliance of Barco’s cutting-edge displays and projectors.
the challange
Barco's technology is already a marvel of engineering, but the challenge lay in ensuring it didn’t stop at "standard." The visuals had to do more than impress; they had to captivate. Vanilla demo reels were out of the question—we needed a dynamic, story-driven approach.
Special thanks
A heartfelt thank you to the Barco team for their trust and partnership, and to our Kortrijk-based choreographer for bringing Barco’s vision to life through the art of movement. This collaboration is a perfect example of technology and creativity dancing together in harmony.
Quick facts
Showcased at ISE Barcelona, the world's premier AV exhibition.
A 360° immersive room experience crafted by Whojo.
Motion-captured choreography transformed into radiant 3D light streaks.
Project details
At ISE Barcelona, Barco and Whojo joined forces to create a breathtaking exhibition stand that pushed the boundaries of innovation. With cutting-edge visuals and a choreographed light spectacle, we turned Barco's journey into a radiant tale of evolution and creativity.
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