Visual Elegance to Celebrate Belgium’s Football Elite
EVENT CONTENT
BROADCAST
2D
Background
“De Gouden Schoen” is more than an awards show — it’s a national celebration of football excellence. Broadcast live on VTM, this gala showcases Belgium’s finest football talent while engaging fans across the country. Our role was to design and execute visuals that matched the event’s prestige and dynamism, ensuring every moment on screen sparkled with energy and elegance.
We crafted visuals that balanced football’s competitive edge with red-carpet elegance. Bold animations highlighted athleticism, while refined transitions added prestige. Optimized for live broadcast, every detail looked flawless from any angle. Working closely with event organizers, we fine-tuned visuals in real time, seamlessly blending game-day energy with gala sophistication.
the challange
Creating visuals for a live broadcast meant balancing red-carpet sophistication with on-field energy while ensuring adaptability for various camera angles. The design also had to complement the venue’s decor while remaining impactful for at-home viewers. Through extensive exploration, we tested different themes—from a '70s vibe to an elite soccer aesthetic—before choosing a vibrant orange-to-gold palette that better matched the colorful studio setting and continued the story from previous editions.
Special thanks
To the amazing team at Sylvester and Telenet, who made collaboration a joy, and to every Whojo team member who brought their A-game to this project. Together, we turned an event into an experience—and that’s always worth celebrating. Cheers to the next Onstage!
Quick facts
Designed and animated visuals for Belgium’s most prestigious football awards gala.
Balanced the elegance of a red carpet with the excitement of the game.
Delivered on-site support to ensure flawless execution during live broadcast.
Project details
For “De Gouden Schoen,” Belgium’s premier football awards event, we created visuals that seamlessly blended the glamour of a red carpet gala with the energy of the pitch. Working closely with the event organizers and broadcast team, we crafted animations that elevated the experience for both live and television audiences, delivering a visual performance as spectacular as the players being honored.
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