Elevating the Stage for the Mia’s 2023
ONLINE
BROADCAST
Celebrating Belgium’s Music Scene
Background
The Music Industry Awards (MIA's) presented by VRT and VI.BE, award Belgium's finest recording artists in a spectacular live award ceremony. Taking place amidst the Week of Belgian Music, the MIA's are part of a larger celebration highlighting artists from Belgium across the country. Contrary to other award shows they are a combination of Industry picks and Fan favorites.
The challenge
This event marked the first time the MIA's took place in the Sportpaleis (The biggest live venue of the country), adding to the event’s significance. Sharing the stage with other shows like “De Gouden K’s” and the “Like Me” tour happening that month, we locked in to differentiate the event by highlighting its unique visual style and national importance .
In order to represent the diverse mixture of accomplished artists and different genres, we chose to blend the visual elements and colors in a flexible design system of different scenarios. We combined bold typography with a bright color palette, chosen to pop on the screens. This made the typography sing a melody above the tightly knit arrangements of gradients.The coordination of visuals provided the event organizers with the flexibility to seamlessly extend our visual system into additional print and digital designs.
“It was quite a challenge to provide a seamless visual experience, both live and on TV. Thanks to the professionalism of our partners in this project, this effort seemed effortless, but was actually flawless.”
Jarne, Motion Designer
Special thanks
PWL & VRT
Luc Peumans, Jo Segers, Ludovic Beun, Annemie Meeusen, Bob Op De Beeck
Show excerpts courtesy of VRT and VRT Max.
Quick facts
Longest running music awardshow in Belgium
More than 900k+ viewers live and at home
Live at Sportpaleis, belgium’s biggest event venue
Project details
Event content for the music industry awards 2023,together with PWL (Painting with Light)
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