Transforming stale sales PDF's into interactive visuals
MOTION BRANDING
ONLINE
3D
Background
When a global legend in climate control slides into your inbox, you know it’s time to make magic happen. Daikin wanted to showcase their Total Building Solutions across a slew of sectors—think swanky hotels, buzzing offices, sprawling retail spaces, and powerhouse warehouses.Our mission? Make their technical brilliance shine without sounding like a user manual. We turned jargon into joy, weaving an engaging story that stayed true to their brand DNA. With Whojo flair, we translated their deep tech into visuals that felt approachable, impactful, and irresistibly cool.
the challange
The project came loaded with detailed and technical specs, bursting with product features and functionality. Our mission? To translate all that complexity into a visual and narrative experience that clicks with a wide audience. We had to keep it inspiring, clear, and engaging while holding onto the core technical smarts. Oh, and let’s not forget the visual puzzle: predominantly white exteriors and interiors that could’ve felt cold and clinical. Challenge accepted!
We crafted a warm visual design, blending soft lighting with a modern aesthetic to create a homely yet professional look. Dynamic 3D animations showcased evolving buildings, visually highlighting Daikin’s innovative solutions across sectors. To enhance engagement, we developed an interactive web app, allowing users to explore offerings beyond the videos. Clean, minimal typography supported the voiceover, ensuring clarity without distracting from the animation.
Special thanks
A big thank-you to the team at Daikin for entrusting us with this project. Together, we turned a wealth of technical details into a visual experience that tells a story of comfort, innovation, and connection.
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Quick facts
Summarized over 1,200 pages from 30 specs sheets (pre-AI)
5 environments to showcase cooling and heating solutions
Built for an interactive web environment
Project details
We took Daikin’s Total Building Solutions detailed technical specifications and turned them into a series of engaging 3D animations and an interactive web experience. With five category-specific videos and a captivating city-wide banner video, we created a clean yet inviting visual style that reflects the comfort and innovation Daikin stands for.
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