From backstage to Onstage: designing a brand in motion
MOTION BRANDING
EVENT CONTENT
Background
The 1302 EXPERIENCE is no ordinary museum exhibit. Nestled in Kortrijk, it offers visitors a dynamic portal to one of Flanders’ most pivotal historical moments: the Battle of the Golden Spurs. Teaming up with Create.eu, a partner whose creativity matches our own, we set out to craft an experience that wasn’t just informative but emotionally gripping. Drawing inspiration from historical archives—and a surprise nod to the stained-glass charm of Disney’s Beauty and the Beast—we aimed to make history feel alive, tangible, and deeply personal.
We brought history to life with dynamic stained-glass textures, where each RGB value in our 2D illustrations blended cathedral and granite glass for a luminous effect. Immersive matte paintings used 2.5D parallax to add depth, making museum walls feel alive. Visitors experienced the battlefield through dual VR perspectives—seeing the fight through the eyes of both a French knight and a Flemish warrior. By fusing historical accuracy with rich visual storytelling, we created an experience that was both engaging and deeply resonant.
the challange
How do you bridge the gap between the past and modern audiences? By reimagining the narratives of 1302 through immersive visuals that combine meticulous research, cutting-edge technology, and artistic ingenuity.
Special thanks
A huge thanks to Create.eu for their trust and inspiring collaboration, and to the 1302 EXPERIENCE for inviting us to reimagine history. Every detail, from the stained glass to the VR battlefields, reflects the passion and dedication of our team. Here’s to crafting wonder, frame by frame—whether it’s medieval Flanders or modern day Kortrijk!
Quick facts
Revived 1302’s historical drama with immersive VR and 2.5D parallax effects.
Linked stained-glass textures to RGB illustrations for a unique 3D-meets-2D depth.
Dual VR perspectives immersed visitors in the lives of French knights and Flemish warriors.
Project details
At the 1302 EXPERIENCE in Kortrijk, history leaped off the pages into vibrant motion. Partnering with Create.eu, we transformed historical archives into a stunning multimedia journey, fusing stained glass artistry, immersive VR, and emotional storytelling.
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