From Doodles to Daydreams: Ketnet’s Animated Ident
BROADCAST
MOTION
2D
3D
Background
Ketnet sought an animated ident to anchor their rebranding, aiming to captivate young audiences while preserving a sense of nostalgia. They envisioned a character who could leap from a notebook page into fantastical realms, embodying the daydreams of young viewers. With Ketnet’s playful spirit in mind, Whojo stepped up to bring this vision to life.
the challange
The project’s biggest hurdle? Compressing an expansive, multi-world narrative into just 12 seconds of screen time. With 4 seconds dedicated to the Ketnet logo, only 50 frames per world remained to deliver a cohesive and magical story.
We designed a character inspired by a child’s doodle, preserving her sketch-like charm while adding personality with details like a cap, headphones, and a backpack. She embarks on a journey through three vibrant worlds, each with a distinct visual style: a nostalgic 8-bit platformer inspired by Super Mario, a dreamy abstract landscape with fluid animations, and a bold geometric space with high-energy transitions. Using a mix of 2D, 3D, and hybrid animation, we ensured seamless transitions between these worlds while maintaining a cohesive visual narrative.
Special thanks
Thank you to Ketnet for trusting us to reimagine their brand identity and for inspiring us to create an animated adventure that delights and captivates every day. Here’s to many more whimsical journeys together!
Quick facts
Daily TV ident as part of Ketnet’s rebranding.
A hybrid animation blending 2D, 3D, and nostalgic 8-BIT styles.
Showcases three distinct worlds in just 12 seconds.
Project details
Whojo joined Ketnet’s rebranding journey by crafting a whimsical TV ident that captures the boundless imagination of children. From doodles on a notebook to a vibrant, multi-world adventure, this project highlights our expertise in 2D, 3D, and hybrid animation.
From innovative startups to established multinationals,
we love making new friends.
At Whojo, we consider our clients as essential team members for each creative journey.
They not only represent our projects, but are narratives in crafting compelling motion design, long-standing relationships that we cherish.