Unlocking the Library of Tomorrow: FACTS Fall 2024
EVENT CONTENT
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Background
FACTS has always been Belgium’s premier comic, fantasy, and sci-fi event, but this year they leveled up. With Tomorrowland joining forces, the challenge was clear: how do you infuse Tomorrowland’s signature magic with FACTS’ nerdy heart? Enter The Library of Tomorrow, a concept where every fandom – from superheroes to space operas – could find their place on the (digital) shelves. And guess what? Whojo was called in to bring this cinematic story to life.
For The Library of Tomorrow, we crafted a visual narrative that fused iconic pop culture references with Tomorrowland’s whimsical edge. Bold typography, dynamic animation, and a "fantasy-meets-futuristic-rave" color palette brought the concept to life. Hidden Easter eggs in the motion visuals ensured every fandom felt represented, adding an interactive layer to the experience. Working closely with Easyfairs and Tomorrowland, we provided on-site support to perfect every screen, stage, and touchpoint. The result was a seamless collaboration—Easyfairs’ deep connection with the FACTS community, Tomorrowland’s immersive expertise, and Whojo’s eye for jaw-dropping visuals all coming together in harmony.
the challenge
How do you visually represent a library that spans galaxies, time loops, and magical realms, while ensuring it feels cohesive and awe-inspiring for both hardcore geeks and casual attendees? Add to that the logistical challenge of designing for massive screens and multi-sensory experiences, and we had our hands full.
Special thanks
To our forever partners Easyfairs and Tomorrowland for letting us geek out and rave on! And a big shoutout to the amazing FACTS team, fans, and everyone who made this library a bestseller.
Quick facts
7th collaboration (Lucky Number Seven!)
The Library of Tomorrow – a treasure trove of pop culture
A blend of geekery, wonder, and bold visuals
Project details
When Easyfairs and Tomorrowland team up, you know it’s going to be legendary. For the seventh time, FACTS Fall 2024 went next-level with the epic theme The Library of Tomorrow, turning the convention into a living love letter to pop culture. Think cosmic bookshelves, Easter eggs galore, and visual nods to every geek’s dream world.
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