De droomfabriek
LIVE TV
2D
3D
Background
“De Droomfabriek” is a treasured Flemish TV show known for its nostalgic charm and inspiring stories. When The Chinezen approached us to reimagine the show’s visual identity, we saw a chance to honor its legacy while introducing a modern, imaginative twist. Our task: create an intro and accompanying visuals that would rekindle the magic for long-time fans and a new generation alike.
the challenge
The challenge was clear: How do you capture the essence of “De Droomfabriek” while evolving its visual language for today’s audience? We needed to craft a concept that celebrated the nostalgia of the original while adding a fresh layer of creativity and whimsy. The solution had to resonate emotionally, blending timeless charm with modern storytelling.
"We aimed to capture the magic of dreams while paying homage to the nostalgia that makes ‘De Droomfabriek’ so special. Every element was crafted with care to create something timeless yet fresh.”
Pieter Decabooter
Special thanks
Partners in crime:
Joachim Vandoorne
Michel Vanhove - De Chinezen
Klaas Geens - De Chinezen
VRT
Quick facts
• Revival of the classic 90's show
• Inspired by Wes Anderson; dreamy, nostalgic, and whimsical
• Most watched TV program of spring 2024
Project details
For “De Droomfabriek”, we reimagined the intro with a Wes Anderson-inspired dream-making machine, blending nostalgia with modern creativity. Through vintage illustrations and seamless 3D, we honored the show’s legacy while crafting something fresh. In collaboration with The Chinezen and VRT, we ensured the visuals captured its essence and resonated with both old and new audiences.
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