live TV / intro
De droomfabriek
Flemish TV Nostalgia
(NOSTALGIA FOR THE NEW GENERATION)
When approached by The Chinezen to pitch a new style and intro for the beloved Flemish TV show "De Droomfabriek," we embraced the opportunity to blend nostalgia with a fresh, imaginative twist.
Our concept, inspired by the show's legacy and a desire to captivate a new generation, drew on the nostalgia of earlier intros, the whimsical style of Wes Anderson, and a dynamic chain reaction.
(THE REALM OF DREAMS)
We began with a deep dive into the essence of "De Droomfabriek," proposing a vision that resonates with both long-time fans and newcomers. Our ambition was to construct a narrative landscape that transcended the ordinary, transforming viewers' living rooms into a realm of dreams and wonder. How do you rekindle the magic of a beloved TV show for the modern era?
We embraced the complexity of dreams, crafting visuals that were not only visually stunning but also rich in meaning and connection. Our design narrative featured a meticulously designed machine or factory that served as a metaphor for the show's dream-making process, hinting at the magical moments to come.
Influenced by Wes Anderson's distinctive aesthetic, we crafted a dreamy, nostalgic backdrop that felt both timeless and inviting.
(EXTENDING THE VISION)
Responding to The Chinezen's request for additional show elements, we expanded our creative concept to include backgrounds, a logo loop, ident, key-in effects, and more, ensuring a cohesive visual identity that extended beyond the intro and throughout the show.
(MEET THE CAST, AND THE DREAMS)
We also illustrated the hosts' and contenders' dreams, opting for a vintage style that perfectly complements the dream machine. Each illustration was thoughtfully drawn and then integrated into 3D. The result is a harmonious blend of vintage aesthetics and modern technology, creating a seamless result.
(SPECIAL THANKS)
Partners in crime
Joachim Vandoorne
Michel Vanhove - De Chinezen
Klaas Geens - De Chinezen
VRT
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