De Mia’s ‘25
Celebrating Belgium’s Music Scene
As part of the Week of Belgian Music, the MIA’s shine a spotlight on homegrown talent across the country.
For the second year in a row, we had the honor of shaping the event’s identity, crafting the concept and branding entirely from scratch. With a unique blend of industry selections and fan-favorite winners, the MIA’s continue to set themselves apart as the ultimate celebration of Belgian music.
The Process
To integrate the visuals seamlessly with the stage, we worked with a 3D render of the stage, allowing us to optimize every animation.
By understanding the camera views for TV, we were able to adjust the animations to look their best from every angle.
For this edition of the MIA’s, we had to develop a completely new concept from the ground up. From the overall theme to the smallest design details, we crafted a fresh visual identity that captured the energy of the event.
Quick facts
Longest running music awardshow in Belgium
The honor of creating the visuals for the second time
More than 900k+ viewers live and at home
Live at Sportpaleis, belgium’s biggest event venue
Huge appreciation to PWL, VRT, and the incredible team for their collaboration.
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Project details
Event content for the music industry awards 2024, together with PWL (Painting with Light)
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