Renson’s Digital Experience at BAU ‘24
Interactive Innovation
At BAU, Germany’s leading architecture and building trade fair, Renson sought to enhance visitor engagement with a seamless digital experience.
To achieve this, we developed an interactive touchscreen app that allowed visitors to explore Renson’s catalog, navigate their exhibition stand, and dive into their Healthy Buildings concept.
The app featured a booth map to guide visitors through the exhibition and a 3D Healthy Buildings module, showcasing virtual environments like schools and apartments with direct links to relevant Renson products.
By ensuring a seamless blend between digital and physical branding, the app not only improved visitor engagement but also reinforced Renson’s identity as a leader in innovative building solutions.
Quick facts
BAU, Germany’s leading architecture and building trade fair
Interactive digital product catalog
Fully aligned with Renson’s branding and exhibition stand
Booth map for easy navigation
Project details
For BAU, we created an interactive touchscreen app with a product catalog, booth map, and 3D Healthy Buildings module. Fully aligned with Renson’s branding, it enhanced visitor engagement and showcased their innovative solutions.
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